P+S Personnel are pleased to be working on behalf of our clients, who are currently seeking an E-Marketing & Events Executive to join their team based in Lowestoft on a full-time, permanent basis.
Role Summary:
Responsible for planning, developing and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales and enhance customer retention. Also to manage and co-ordinate events and catalogue production.
Main Responsibilities:
- Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
- Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
- Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
- Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
- Optimise email templates for maximum impact and deliverability.
- Oversee and continuously improve the customer journey.
- Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
- Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
- Event & exhibition management and co-ordination.
- Co-ordinating key catalogue and brochure production (on/offline) through all stages including product selection, pagination planning, creative stages and final print.
Qualifications and Experience:
- GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
- HND or Degree (Marketing desirable).
- Proven experience working in a similar role for 5+ years.
- Hands-on experience with email marketing and automation.
- Building, sending and reporting on emails.
- Passionate about marketing technology, data analysis and social media.
- An eye for detail and design, and a solid understanding of brand and customer.
- Demonstrate clear ROI on marketing activity.
- Good knowledge/use of Word, Excel, PowerPoint, CANVA and Photoshop.
Person Specification:
- Understanding of CRM.
- Experience using ESPs.
- Exceptional creative writing with impeccable spelling and grammar.
- A/B testing and experimentation to improve email content, subject lines, and calls to action.
- Strong data analytical skills.
- Impeccable interpersonal, verbal and written communication skills.
- Highly organized, detail-oriented, and able to work effectively with colleagues.
- Has a “Can do” attitude and a high level of attention to detail.
- Excellent integrity and professionalism.
- Able to juggle multiple projects and prioritise time.
- Ability to work on own and use initiative.
- Has a flexible approach to achieve deadlines and/or company/team objectives.
- Self-development – identifies own training needs and sees them through to fruition.
- Desire to exceed targets.
- Self-motivated and seeks to be challenged and stretched.
- Excellent understanding of internal and external customer needs.
- Full clean driving licence.
Working Hours:
- Monday – Friday, 08:30 – 17:00 (40 hours per week)
- Working hours will be flexible, to suit customer and workflow demands.
If this is a role you are interested in, please apply online ensuring your CV is up to date.
Alternatively, please email your CV directly to jobs@pspersonnelltd.co.uk
